OOZ by Natalie Jeremijenko is a series a sites where animals and humans interact. Its interactions provide humans a set of actions, the animals provide the reactions and these couplets add to a collective pool of observations.
One of the main projects form this is called Amphibious Architecture. Sensors are placed into the river and monitor the water quality, presence of fish and human interest in the river ecosystem. The lights respond to the sensors and create feedback loops between the humans, fish and their shared environment. The project creates better understanding through a curiosity and engagement and establishes a two way interface. It makes the invisible visible and sparks public interest and discussion.
Another of her projects involves improving urban farming and foods. One of her ideas is a practical solutions to encourage urban farming called AgBags seen above. These will become a Kickstarter campaign later this year. For designers like Natalie Jeremijenko who are trying to progress and change things, having a avenue such as Kickstarter allows them to get backing and funding but mainly to give their solution to the world. With the new industrial revolution it is now possible to take an idea to the world and for that idea to change things for the better. All designers trying to change things now have more power to do so.
Picture credit – AnimalArchitecture